Brands, GP Prescribing and Trends

Brands, GP Prescribing and Trends

The companies making and selling branded products need to understand how well their efforts are working to convince GPs to prescribe their brands. The graphic below shows a number of branded generics, however changes in the way they are reimbursed (VPAS) means that...
Brands and GP Prescribing

Brands and GP Prescribing

The companies making and selling branded products need to understand how well their efforts are working to convince GPs to prescribe their brands. Some companies are impressed by the orders sales people get from wholesalers, pharmacies and dispensing doctors. However...
How have shortages of a generic affected the originator brand?

How have shortages of a generic affected the originator brand?

To get a feel for this we looked at one pack of Lundbeck’s Cipralex and a pack of the generic Escitalopram as we wanted to see how the shortage and price rise of the generic in 2019 affected the brand. Although the drug tariff came down from £14.91 at the start...
Do branded drug shortages get triggered in the same way as generics?

Do branded drug shortages get triggered in the same way as generics?

Generic shortages are often triggered when the average market price falls to a level at which manufacturers can no longer make a profit. At this point they cancel manufacturing orders, the stock in the market is used up by dispensing to patients, free stock declines...