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Brands, GP Prescribing and Trends
The companies making and selling branded products need to understand how well their long term efforts are working to convince GPs to prescribe their brands.

Brands and GP Prescribing
The companies making and selling branded products need to understand how well their efforts are working to convince GPs to prescribe their brands.

Branded Generics and GP Prescribing
The companies making and selling branded generics could simply launch generics and compete with each other for market share. However, having their own brand names allows them to improve the quality of the product in various ways to help the clinician and patient. So they can improve the taste and acceptability of oral dosage forms, improve the products’ resistance to temperature variations, or improve the pack size to better fit with GP prescribing. Some manufacturers even do rebate deals with prescribing groups so offer rebates or additional services which can help clinicians.

Nebivolol Tabs 2.5mg 28 Price Spikes and Shortages
In July 2022 a £13.65 concession price was granted to help pharmacists during a time of shortages and price rises. This product has seen its average market price, paid by pharmacists and dispensing doctors, declining gradually from over £60.00 in 2012 to less than £2.00.

Statin Market Prices in the UK
The prices pharmacies and dispensing doctors pay for statins in the UK is very variable with prices for packs ranging from £0.01 to £14.64.

What triggers generic price rises?
When the market price of a generic product declines to a point where manufacturers can no longer make a profit, they may decide to cancel or not commission the next batch of stock. Consequently, the price goes up as the available stock in the market declines. The low price that triggers the spike in value does seem to be reasonably consistent, although some variability exists.

Tranylcypromine Tabs 10mg 28 UK Market Price Trends
Since July 2013 the average price of Tranylcypromine Tabs 10mg 28 has risen from £101.69 to £364.52 in July 2022. The English Drug Tariff has also risen from £92.00 in July 2012 and is now £487.08 which means that pharmacies can make a profit of £122.56 on each pack they buy.

Is there a correlation between the Euro to Pound £ exchange rate and the average price of parallel imports?
It would seem sensible to assume that exchange rate would be the primary driver of parallel importation of pharmaceutical into the UK. But is this correct or are other factors more important?

Paracetamol Paed Suspension 120mg/5ml 500ml Retail Price Growth Over ten Years
All the Paracetamol Suspensions being sold to pharmacists and dispensing doctors in the UK have risen in price over the last 10 years. This is likely to be a consequence of increasing manufacturing costs and the growth in demand for these products.

Etoricoxib Tabs 90mg 28 Retail Price Spectrum Before, During and after a Shortage
Between February and September 2021 the department of health and social care (DHSC) granted concession prices to Etoricoxib Tabs 90mg 28 to help dispensers during a time of shortage and high prices. Wavedata thought it would be interesting to analyse the actual prices offered to pharmacies and dispensing doctors to see how fast prices recovered after the shortage, and how quickly a normal picture was restored.

Competing Supplier Prices during the Rise and Fall of Risedronate Sodium Tabs 35mg 4
This article illustrates two things. The first is that UK prices do often go through rises and falls on a semi-predictable periodic basis. The second is that the UK market is highly competitive.

Wavedata’s Basket Report
Convincing pharmacy accounts to buy your products.

Sitagliptin Prices Online after Generic Launch
The rate at which the generic product price is likely to drop will depend on the number of license holders. So, fewer than 3 will produce a very slow price decay rate, and more than 20 will be very fast.

How have shortages of a generic affected the originator brand?
Before the shortage the market price of Cipralex Tabs 10mg 28 was falling year after year, probably under pressure from parallel imports, but after the shortage it stabilised and shows some signs that it is rising.

Do branded drug shortages get triggered in the same way as generics?
Generic shortages are often triggered when the average market price falls to a level at which manufacturers can no longer make a profit. Branded products also show some similarities with generics with price rises being triggered by very low prices.

Do shortages of generic products affect the brand?
A generic shortage will result in increased demand for the brand as GPs switch desperate patients back to the brand.

Alendronate Tabs 70mg 4 Market Price Spikes
Alendronate Tabs 70mg 4 is a product subject to occasional price rises, with the gaps averaging of 46 months or 3 years and 10 months, which suggests that the next peak will happen in about April 2026.

Price Volatility in Ovestin Cream
Ovestin cream is currently in very short supply and the rising prices are like a tangled ball of wool as suppliers change their prices very frequently

Atorvastatin Tabs 20mg 28 Price Range
The prices offered to or paid by pharmacists of dispensing doctors in the UK is incredibly variable because of the UK’s free pricing of medical products.

Ampicillin Caps 250mg 28 UK Market Pricing
The pricing strategies of UK wholesalers and manufacturers are highly variable, with some suppliers trying to keep prices stable and avoiding big changes, whereas others react to market conditions by making big changes.
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