Brands, GP Prescribing and Trends

Brands, GP Prescribing and Trends

The companies making and selling branded products need to understand how well their efforts are working to convince GPs to prescribe their brands. The graphic below shows a number of branded generics, however changes in the way they are reimbursed (VPAS) means that...
Brands and GP Prescribing

Brands and GP Prescribing

The companies making and selling branded products need to understand how well their efforts are working to convince GPs to prescribe their brands. Some companies are impressed by the orders sales people get from wholesalers, pharmacies and dispensing doctors. However...
How have shortages of a generic affected the originator brand?

How have shortages of a generic affected the originator brand?

To get a feel for this we looked at one pack of Lundbeck’s Cipralex and a pack of the generic Escitalopram as we wanted to see how the shortage and price rise of the generic in 2019 affected the brand. Although the drug tariff came down from £14.91 at the start...
Do branded drug shortages get triggered in the same way as generics?

Do branded drug shortages get triggered in the same way as generics?

Generic shortages are often triggered when the average market price falls to a level at which manufacturers can no longer make a profit. At this point they cancel manufacturing orders, the stock in the market is used up by dispensing to patients, free stock declines...
Do shortages of generic products affect the brand?

Do shortages of generic products affect the brand?

When generic Sertraline Tabs 100mg 28 was launched in November 2005 the market price fell rapidly from £25 to below £5. Since then the average price has risen in five ‘price spikes’ and on four of these occasions the resulting shortage has necessitated granting...
Price Volatility in Ovestin Cream

Price Volatility in Ovestin Cream

Ovestin cream is currently on the DHSC’s list of serious shortages (Serious Shortages Protocols SSPs) giving pharmacists more dispensing flexibility during a shortage. Although this product is in short supply, in June there are still 12 suppliers providing it to...