The graph below shows the average prices being paid by pharmacies and dispensing doctors in the UK for Anagrelide Caps 0.5mg 100. Some suppliers take a high price strategy, giving rebates after the sale, whereas others try to keep their prices as low as possible and invoice the same price as on their price lists. A third group have semi-chaotic pricing, with low prices in some months
and high prices in others.
This degree of price complexity means that suppliers with a pricing strategy will monitor each other’s prices so that they can maintain their competitive position. Most do this by using Wavedata Live at https://www.wavedata.co.uk/login/