As we celebrate 25 years of WaveData, here’s our story…..

As we celebrate 25 years of WaveData, here’s our story…..

It was a crazy idea, that generic manufacturers would be able to monitor each other’s sales prices. Back in 1999, when Charles Joynson was working in the Business Information department at Baker Norton, he was tasked with acquiring some competitor Pharmacy Price...
Generics Bulletin Price Watch July 2025

Generics Bulletin Price Watch July 2025

Check out the latest UK Price Watch article in the Generics Bulletin for analysis and insight on May’s product launches, the biggest risers, the biggest fallers and the fastest movers…. with market data provided by WaveData. Dave Wallace editor at Generics Bulletin,...
The Life and Death of a Parallel Import

The Life and Death of a Parallel Import

The WaveData Team wanted to find an example of a parallel import appearing in the UK, it’s birth in competition with the UK brand, and it’s final demise once generics had hit the market. We looked at all the different constituent molecules for which we had been able...