Aug 4, 2025
The WaveData Team wanted to find an example of a parallel import appearing in the UK, it’s birth in competition with the UK brand, and it’s final demise once generics had hit the market. We looked at all the different constituent molecules for which we had been able...
May 27, 2025
Prior to the launch of generics in August 2011 the UK and Parallel Imported (PI) packs of Keppra Tabs 250mg 28 had very similar prices. However, post August 2011 the market changed completely. Firstly, generics appeared in the market and took six months to fall from...
Oct 3, 2024
WaveData’s Head of Data, Natalie Fancourt, alerted us to the huge price spikes on Apixaban 5mg 56. Charles Joynson, WaveData MD, decided to investigate the longer term view of both the Generic and Brand. The 5mg 56 pack is the most commonly used of the six packs...
Jun 18, 2024
Prompted by a Client’s questions about Category M and the formula that goes behind it to drive Pharmacy profitability, we asked Charles Joynson, WaveData MD, to have a closer look at Category M to see if he can make any sense of it. Initially that we assumed that the...
Apr 18, 2024
The vast majority of discounts available to Pharmacist and Dispensing Doctors are between 0% and 19.9%, with the average at 11%. Most manufacturers do not attempt to compete with parallel imports, as they see it, quite rightly, as competing with themselves. However,...
Feb 8, 2024
WaveData conducted a comparison of the average market prices given to accounts (pharmacies and dispensing doctors) by respiratory product manufacturers. The average discounts given over a 10 year period are very consistent at 9%, which probably reflects the underlying...
