One of the most popular of the reports available within PharmaTouchStone provides users with an instant snapshot of the market for a given product or molecule, in any particular month.

By nominating the product/molecule & selecting the month, the system displays the following useful information:

• Cheapest price in the market;

• Cheapest supplier in the market;

• Product origin – UK supplied or PI;

• Average market price.

Purchasers can immediately establish how efficient their recent buying has been, or use the information to point them at a cheaper alternative supplier for upcoming requirements.

This holds true not just for end-purchasers, (i.e. retail pharmacists and dispensing doctors), but also for national & regional wholesalers – if a rival is consistently offering particular lines at cheaper prices, from where are they sourcing those products ?

Commercial users, with a sales and marketing focus, can use the data to establish where their own prices are positioned in the market with regard to the competition. This is particularly relevant for marketing departments involved in administering realistic brand equalisation strategies.