Over 35% of WaveData’s vast database of healthcare market prices relate to UK branded products, covering a wealth of proprietary names from AAA Mouth & Throat Spray to Zyprexa.

As well, of course, as pharmaceuticals, prices for many wound-care & surgical products can be found in the database, including catheters, syringes, dressings etc. In addition, we carry data on a wide variety of nutritional supplements & foodstuffs, an increasingly important sector of the overall healthcare market.

Included are many household names, both OTC and prescription items, which continue to thrive in today’s highly competitive environment. As you would expect, there are also many formulations that have more recently lost patent protection, and whose prices reflect the on-going pressure of generic competition.

Equally, many brand products face competition from parallel imports. Users of our database can assess the impact of PI by monitoring the UK brand price.

Where branded products have undergone re-formulation, as part of a strategy of life-cycle management, our trained Pharmaceutical Information experts ensure that the re-presentation is immediately recognised in our database, so that our software always compares “like-with-like”.