Our company was launched during the summer of 2000 in order to fill a gap that was then present in the UK pharmaceutical market.

WaveData was launched at the Essex home of company founder Charles Joynson.to provide a comprehensive and independent product price collation service for the industry - a service which was previously non-existent here in the UK.

He was joined there by co-founder Michael Norfolk (Database and IT Specialist), and they set about the task of tracking the price changes taking place in the pharmaceutical market-place as imports arrived in the UK, brand patents expired and generic alternatives were launched.

Such was the industry’s appetite for the information that they were collecting and the early analysis being undertaken that, after a matter of just a few months, more staff were recruited & WaveData relocated to the current offices in Southend-on-Sea, some 40 miles east of London.
 
Today, WaveData supplies a significant number of both innovator & generic manufacturing companies as well as national & regional wholesalers with market research & pricing information, allowing them to better manage their product portfolios and to more effectively meet the challenges of today’s highly-competitive market environment.